Solo Concept Project - UX Research , UX Design, Visual Design
April 2023
Working with fake clients

is a good way to practice working on projects with clear visions and rules established by other people. Since I wanted to solve this problem too, I got a prompt on which asked for a fictional travel web landing page design, with a focus on luxury travel and winter sports
The client had clear ideas about what they wanted, which included cool colors, certain categories present as well as certain wordings and texts. 
With the fictional project brief given, I started conducting research with real possible users to figure out how to best design the final page with regards to their needs, while also staying true to the clients wishes and restrictions.

Combining the wishes of the client and the users

Conducted research with the target usergroup has shown, that they might have different needs than the client actually anticipated. The client wanted to have specialized travel agents available, which might actually not be used or needed by users while booking a trip online, so this was one of problems I aimed to solve with my design. Here is an overview of the problems I found out and their solutions I proposed:

Based on the clients wishes for the landing page I created a short survey to find out what the future customers are looking for in a luxury travel website. For this I recruited users via and specifically targeted users with a certain minimum yearly income plus traveling and winter sports as their hobbies.
This was important to understand how to best combine what the client wants with what the users actually need. 
The results of this survey are as follow:

Who are the future users?

Based on the survey results I could pin point two customer personas with different interests and needs that that both potentially use the traveling website Artict Travels.

Setting up the design

Since it was my task to set up the Landing Page, the Information Architecture and the following wireframe sketches are minimalistic. I wanted the overall design to be simple and clear. From looking at competing travel websites I found many to be confusing with too many objects fighting for the users attention. So I wanted to create a layout that is simple and on point.

Finalizing the Mockup

I created the first High Fidelity mockup based on my previous research and informtion. It was important to always implement the clients wishes, which included specific categories, wordings and color tones, in the finalized design.

Implemented Solutions in the Mockup:

1. The users want to have an overview of the prices immediately, therefore I added a carousel above the search bar, to highlight special offers with prices included.

2. Not all the users would want an agents help, but placing the agent always in the view of the user they can contact them if needed.

3. A set of cards will lead to special categories which shows an average customer rating, which will give an immedate idea about the expected quality of the offers.


The next steps...

This was a small case study based on a web design prompt, which asked for a landing page. The next step would include conducting user testing of the mockup/prototype to see how the target audience works with the finalized design and adjust it further, based on the feedback.
Some questions that I would want answered:

-How do the users interact with the travel agent?
-Is the special offer clear enough?
-How does the booking/searching process feel?
-Are the needs of all user bases met or is there an oversight?


Thank You for your attention! Have any feedback or questions?
 I would love to hear from you, write me a mail at mamcamart[at]gmail[dot]com

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